Successful Cold Email Outreach: Case Study
I wrote to the Social Media Manager at my alma mater, University of New Hampshire to increase visibility for the Pan-Mass Challenge cause and seek out new donors in that community. My outreach, follow-up and outcomes are outlined in a subsequent LinkedIn article he published (linked below).
Social Media: It’s About Engagement
#Gratitude
Jason describes how my expression of gratitude made him feel. We all long to know how we make a difference. Making sure advocates and donors alike know they are critical to our journey and partners in advancing the cause is central to all of the communications I create.
#Relationships
Jason not only publicized Meg’s Pan-Mass Challenge fundraising—he made a donation. He notes that perhaps I will volunteer my time in the future when the school needs me. I have and I will.